Marketing Director at American TeleCare
2004 - 2005
Created new marketing and sales approaches to transition from equipment vendor to consultative solutions for this pioneer telehealth solutions company. Through new initiatives, moved company focus from hardware sales mentality to a software/recurring revenue model. This change increased margin by over 15% and created significant marketing differentiation.
COO / CMO at The Terrie Williams Agency
2001 - 2004
Designed and managed transition of The Terrie Williams Agency into new marketing communications and advertising component of PGP Communications as well as the development of a non-profit organization and teen youth movement spearheaded by public relations guru and visionary Terrie Williams. Managed start-up process for Recycling Inspiration campaign and The Stay Strong Foundation as well as help orchestrate fundraising, events and national tours. Managed day-to-day agency operations, business/client negations, workflow and activities and develop and execute business strategies for growth. Developed marketing and communications strategies for diverse set of clientele including management company for super group Destiny's Child, New York Knick Allen Houston, Johnny Cochran and entertainer-entrepreneur Ludacris.
Adjunct Professor - Marketing & Sales at New York City College of Technology
September 2002 - May 2003
Vice President, Marketing at RealTech
1999 - 2001
Recruited as VP Marketing for next generation professional services firm offering
network consulting and professional engineering services for Internet service providers, telecommunications carriers and optical network vendors enabling clients to shorten critical cycles for the design, deployment and management of voice, data and video across Next-Generation communications networks.
Developed "Always On" branding platform for highly-skilled Next Gen network engineering organization.
Vice President Marketing - Healthcare automation division at Infocrossing
1998 - 1999
Founding executive team of StatChek, Inc., and managed the negotiation and sale to Infocrossing, a publicly-owned New York City technology service provider in 1998. The Company sells and implements ASP-based information management solutions that automate time and attendance to track field sales and service personnel, including paperless billing and payroll data collection, service documentation and automated mileage computation using geo-mapping. Developed and product/project managed comprehensive marketing, sales and public relations plans for national rollout, channel partner relationships, direct marketing and sales programs. The middleware oriented system eliminated paperwork, reduced client operating expenses by over 35%, assured accuracy of reimbursable mileage and reduced days outstanding on receivables. Managed strategic sales to the Cleveland Clinic, and several top ten healthcare providers. Co-authored article for CARING magazine.
President at StatChek
January 1994 - 1998
Founding management team. Sold the company to InfoCrossing
HITS Partnership in Technology Award to StatChek, Inc. and Cleveland Clinic Foundation Healthcare Ventures, Inc. Coauthor of patent application related to monitoring time and attendance of remote workers via telephony and interactive voice response. Secured technology investment fund backing.
Manager - External Affairs at Southern New England Telephone
March 1982 - January 1994
Manager - External Affairs, Employee Communications - Created and managed innovative employee lead-generation channel that generated significant incremental network and hardware sales while reducing sales costs 75%. Featured in Incentive Marketing magazine. Created process and database to track sales and cost effectiveness of program.
Senior Advertising and Marketing Communications Manager
Manager - Strategic Alliance and Marketing Relations
- Created and developed Connecticut Health Information Network
- Conceived and managed marcom/development of Connecticut Learning Network
Staff Specialist - Sales Support
Senior Account Executive - Network Services
Advanced Management Development Program
NOVA Award
Outstanding Achievement - Marketing Relations
Volunteer Award
Marketing Director, New Product Trials at Frontier Communications
November 2012
Leads the marketing effort for FTR Energy Services (www.ftrenergyservices.com), Tech@Home and other new product launches and trials, as well as, jointly supports the local engagement marketing of Frontier Broadband Satellite service.
Spearheaded and managed (company first) customer video testimonial effort across multiple regions in support of Frontier Broadband Satellite.
Led interdepartmental implementation project team for new energy service offering including marketing, operations, training, public relations, finance and accounting, reporting.
Managed day to day operational relationship with strategic energy partner.
Redesigned Tech@Home trial to harness strengths of field technician in-home service and leverage expertise of Internet Help Desk consultants.
New redesigned process generated over 50% close ratio on technician referrals.
Project Team Leader at Frontier Communications
June 2012
Temporary assignment: Chosen by Area President to lead development and introduction of new white label offering. Successfully assembled inter-company project team, implementation plan and marketing plan in extremely challenging environment, and time frame. Conceived innovative market positioning and platform as well as multi-channel sales program. Creatively leveraged automation to drive more traffic to new website.
Marketing Director-National Region at Frontier Communications
November 2011
Responsible for all marketing strategies and tactics to achieve success in residential and commercial network services and CPE in newly formed 14 state Frontier National region. As such, I lead a high-performance team of marketing professionals in leveraging our local engagement strategy to achieve revenue, product and service objectives using mass media, integrated marketing, social media, direct marketing, alternate channel sales and event marketing.
Central Regional Marketing Director-Residential at Frontier Communications Solutions
September 2005
Managed marketing team for newly configured three state Central Region with 1.2M customers. Conceived and executed 12 stop, 2,500 mile, vendor-supported marketing tour to create awareness of new Frontier brand in 3 states. Negotiated innovative sponsorship relationship with the Minnesota Vikings that leveraged Brett Favre acquisition, reduced churn of control group by 6%. Conceived new approach to events that reduced costs by 50%, created greater customer interaction and tracking. Developed microsite in support of 15 location video-conference on disaster planning. www.failtoplan.net.
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